The Wave of Sustainable Design Reaches the Alps

The Wave of Sustainable Design was born as a cultural thread in Milan-our way of tracing how brands, architects and hotels around the world are redefining luxury through responsibility.

With our Switzerland Edition, that wave reaches the Alps.

Here, sustainability is rarely treated as a slogan. It lives in geothermal systems quietly heating a valley hotel, in thin-body surfaces that reduce material use, in historic buildings reinvented instead of replaced, and in small- scale retreats that choose depth over expansion.

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In Vals, Crans-Montana, St. Moritz, Grindelwald and above Lake Lucerne, we found the same idea expressed in different ways:

  • Design that listens to geography.

  • Hospitality that cares for people and place in equal measure.

  • Brands and properties that see longevity—not novelty—as the real form of luxury.

This Switzerland Edition becomes part of the larger narrative of The Wave of Sustainable Design: a global, ongoing documentation of places where beauty and responsibility move together.

The Alps, after all, are not just a backdrop.

They’re a reminder of everything we stand to protect.

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Read the full feature and discover how Swiss hospitality is giving shape to the next chapter of sustainable luxury.