ICONS MADRID Crafted Hospitality & Culture
Madrid has always possessed a particular kind of elegance.
Not the distant elegance of spectacle, but one rooted in rhythm, memory and atmosphere — in the way architecture, culture, gastronomy and urban life continue to coexist with unusual naturalness.
CRAFTING HOSPITALITY
Hospitality has evolved far beyond the idea of providing accommodation. Today, the most memorable destinations are those capable of creating meaningful relationships between architecture, landscape and local identity, transforming every stay into an immersive experience of place.
Together, these projects illustrate a new chapter in Mexican hospitality—one where architecture, landscape and cultural identity shape experiences that endure long after the journey ends.
Presented in collaboration with:
Interceramic Architecture Awar
MANDARIN ORIENTAL RITZ, MADRID
In Madrid, few hotels carry memory with the gravity and grace of Mandarin Oriental Ritz, Madrid. Opened in 1910 and designed by architect Charles Mewes, the hotel was conceived not merely as a place of accommodation, but as a symbol of a city entering the modern European stage. More than a century later, it re- mains one of Madrid’s most resonant addresses — a grand hotel where architecture, di plomacy, art, gastronomy, wellness, and society continue to converge.
FOUR SEASONS HOTEL MADRID
Housed within the historic Palacio de La Equitativa and six adjoining landmark buildings, Four Seasons Hotel Madrid brings together restoration, art, residential living and sustainability in one of the city’s most ambitious hospitality transformations.
THE MADRID EDITION
In a city defined by intensity, pleasure and cultural instinct, The Madrid EDITION has emerged as one of the capital’s most magnetic contemporary addresses. More than a hotel, it is conceived as a social organism — a place where design, gastronomy, nightlife, wellness and urban energy converge into a new expression of lifestyle hospitality.
THOMPSON MADRID
In the heart of Madrid, between Plaza del Carmen, Calle Montera, Puerta del Sol and Gran Vía, Thompson Madrid emerges as a contemporary interpretation of the city’s most magnetic energy. It is not a hotel that observes Madrid from a distance; it is woven into its streets, its rhythm, its cultural codes and its unmistakable castizo spirit.
RELAIS & CHÂTEAUX ORFILA
In the discreet elegance of Chamberí, Relais & Châteaux Orfila offers a rare interpretation of Madrid: not the city of speed, spectacle or grand boulevards, but the Madrid of silence, intimacy and cultivated time. Set within a 19th-century palace built in 1886, the hotel becomes an urban refuge where classical refinement, contemporary comfort, and a rare sense of privacy coexist with remarkable ease.
HERITAGE MADRID HOTEL
In the refined rhythm of Madrid’s Salamanca district, Heritage Madrid Hotel offers an intimate expression of urban elegance. Built at the beginning of the 20th century and decorated in a Belle Époque spirit, the hotel belongs to a quieter tradition of hospitality — one in which art, antiques, gastronomy and privacy shape the experience as much as service itself.
LA ÚNICA MADRID
At La Única Madrid, that atmosphere takes shape through a vibrant interpretation of contemporary Mexican dining — one where gastronomy, cocktails, service and socia
MOVEMENT AS LIFESTYLE
In Valle de Bravo, Mexico, a new form of outdoor culture is beginning to take shape — one where performance is no longer understood only through sport, but through atmosphere, ritual and belonging.
CYNTHIA HOLIEN
In Cynthia’s paintings, color behaves like architecture: it defines structure, creates pause, and brings balance to space. Moving between disciplined geometry and quiet emotion, her compositions feel both graphic and atmospheric—made for the way we live with art today.